One of my most favorite looks in photography is the bright and flashy look that you see in fashion magazines and editorials. Typically, the model is brightly lit and pops out from the background. I can thank watching America’s Next Top Model for that.
When I first got into fashion photography, I would watch re-runs of Top Model. The drama among the contestants and the challenges were ridiculous to watch, so I just skip to the photo shoots. While watching a few episodes, I have always wondered why they would need a strobe in the daytime.
Throughout my photography journey, I’m glad to say I finally figured out why photographers would need a flash or a strobe in the daytime. It is used as a fill light, especially in harsh lighting with no shade.
I attended a photographer-model networking event at the Arts District. During this event, you basically grab a model or “human subject” and start shooting. Because the event was held earlier in the day, the lighting was harsh. There was plenty of shaded areas around, but I didn’t want to shoot the same thing as every one else, so I brought my models out in the sun.
It was one of those instances where I wish I brought more speedlights and a diffuser to spread and soften the light, but you work with what you have. So in both instances, I just used one bare speedlight at about 1/2 power. It didn’t spread the light as I hoped, but it did an alright job.